Prince's Rainforests Project (PRP) - RainforestSOS

The issue: Tropical rainforests absorb nearly a fifth of all man-made CO2 emissions around the world, which helps greatly to minimise the effects of climate change. However, these same rainforests are currently being destroyed at the rate of an area the size of a football pitch every four seconds.

The Campaign: The Prince's Rainforests Project (PRP) was set up in 2007 by HRH The Prince of Wales following reports from leading climate change experts, including the Intergovernmental Panel on Climate Change, to promote awareness of the urgent need to take action against tropical deforestation. The PRP works with governments, businesses and non-profit organisations around the world to find solutions to deforestation - and to find them fast - with the ambition of ‘making the trees worth more alive than dead'.

The Objectives: - Raising awareness Destruction of the rainforests has very real and very serious consequences for us all - today and tomorrow. The PRP has launched a global awareness campaign to improve understanding of the link between rainforests and climate change and the need for urgent action to stop deforestation.
- Identifying incentives to stop deforestation Since the Project was set up, the PRP has worked hard to understand the economic reasons for deforestation in rainforest nations. The PRP is focussing on finding a fair and effective way to encourage rainforest nations to protect, rather than destroy, their forests - and to identify ways to fund that approach.

You can learn more about the campaign and how to help spread the message on the rainforestsos website.